Start: January 1, 2024 - Duration 24 months

Our project aims to revolutionize vocational education for gastronomy students by integrating Internet-based sales and marketing techniques into their training curriculum. We aim to improve their ability to adapt to market dynamics, providing them with modern skills that will offer a competitive edge. We want to prepare them for a dynamic working future, ensuring they are well-equipped to face the challenges of the contemporary job market.

Main Objectives:

Skills Expansion: Equip vocational education students in gastronomy with advanced sales techniques using Internet technologies.
Market Adaptability: Prepare students for employment in small independent restaurants, where marketing functions are often carried out by the general staff.
Marketing Competence: Train students to excel in gastronomy marketing on social media.
Comprehensive Learning: Develop and offer a complete training program, in both written and web format.

Thus, improving the skills of gastronomy school students through advanced online sales techniques, preparing them to work in independent restaurants with a focus on marketing. Specifically, we aim to train students in gastronomy marketing on social media and offer a comprehensive training program in both written and electronic formats.

What We Address:

Based on the experience of a quality partnership, marketing experts, and catering industry professionals, we conceived the idea to further explore this topic and develop an innovative training concept. The project GastroNet aims to develop new training solutions that can contribute to linking the anticipated expansion of employment opportunities with qualified workers in the gastronomy sector, promoting service quality alongside culinary offerings.

Key Points:

Context and Motivation: Leveraging previous successful training sessions and the know-how of marketing and catering experts to enhance the training offer.
Response to Current Challenges: Addressing the critical needs that emerged during the COVID-19 pandemic, preparing students for online sales and customer acquisition via the Internet.
Innovative Approach: Bridging gaps in current vocational school curricula with a focus on online technologies, social media, and e-commerce.
Partner Collaboration: Involving various entities, including vocational training institutions in Portugal and Italy, technical gastronomy schools in Kielce, and the Chamber of Commerce, to ensure a comprehensive and internationally applicable training approach.

Impact:

Educational Synergy: Aligning the needs and interests of students with the expertise of teachers to create a truly engaging curriculum.
Job Readiness: Ensuring that students acquire updated skills that meet job market demands, enhancing their employability.
European Collaboration: Filling gaps in current vocational school curricula with a focus on online technologies, social media, and e-commerce.
Partner Cooperation: Facilitating the exchange of best practices and methodologies among various European countries, fostering a high-quality and universally applicable training program.

Partners:

The project aims to meet several key needs, such as creating a modern curriculum for gastronomy students in preparation for the job market. It involves educators of I-VET, foundation employees, and members of associations, allowing the exchange of experiences and best practices. Target groups include educators from partner organizations and students from vocational schools, with the goal of improving educators' skills and better preparing young people for entering the job market.